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Dec 15, 2009

Further promotion of the blog, since its establishment


Well, here stumbled I, with its courses on the creation of websites for Narod and blogs on Blogger. Stumbled, again, to a question from a man who, perhaps, some of them tried to overpower. Question published on Reformal (see form on the left going to any page of your blog), and reads: "You describe how to create a blog, but, as it further unwind?". And the question is - a serious and interesting. And for many web masters, he did - sacramental. I am also not an exception - he at the beginning. However, some initial things try to voice, in one jurisdiction, which I have at the moment.

First, consider the very concept of what "roll out" and what types of sites can be identified.

Under the promotion of a can be viewed simultaneously two things: increase the flow of visitors to the site and increase puzomerok (from the word "belly"). Visitors - this is you, and this conversation will go a little lower. A puzomerki - a level site in the rankings of search engines Google (PR - Page Rank) and Yandex (TIC - thematic index of citing, according to Yandex catalog).

For example, at the time of publication, the domain «vladekas.com» has the parameters: PR = 3 (out of 10), TIC = 20 (out of 160000, so at the very Yasha). If rough, then they depend on the quantity and quality of links to your site from other resources. These indicators can focus on growth (ranking) of your resource in the eyes of search engines. In general, the parameters of a site you can learn or services like PR-CY or through programs such as Site-Auditor. These options will also be important in the case of your desire to trade links and articles from the site.

Strangely enough, but a large belly, is not always a guarantee of a lot of traffic (number of visitors) to your site, although it contributes to this. All the more important quality content site and its ranking in search engines. On attracting visitors to your resource and will continue it.

Divide the promotion of a site in order to get targeted visitors to the site on several directions: "natural selection" through social tools (SMO), search engine optimization of the site, search engine promotion (SEO), buying visitors.

"Natural Selection" - this is not a term that I am so kidding. In fact - is that your site provides real life in the network. This is where links to your site appear in the network in a natural way. Like flowers in the garden which is planted by your visitors. For example, when you recommend this story in their publications on their website or blog, or, when appearing on forums and blogs, are recommending in ICQ or a letter to a friend, in response to mail or posts on Twitter, then my site is growing in the eyes of search engines and promotes the network.

All these actions are incorporated in the original basis for the World Wide Web - sites with hyperlinks to the sites on which people walked on it, not having in the arsenal of search engines. And last, in turn, is now geared for the content of the site and its reference in the network. In order to give you a "quota" of visitors on search queries by allocating a specific place in the village of SERP. Here, for a place in the top ten issue search engines, and struggles between the players on the market. Promotion - is big business in the network, which involved large and small-firm CEOs, and I'm with you in detail.

So the surest way to move small SDLu - use natural methods. And this work with the audience and self-promotion network webmaster. After all, you have access to the same opportunities to recommend your site to link to it in my signature and profile in the forums, comment on blogs of a similar topic, register web site in the rankings, post articles with links to their service life in all possible places.

You may also want to create their own mailing list, which sends messages to subscribers of new publications. Available popular free services, look at the main page of this site. They will help you gather the initial number of subscribers, through announcements mailing in their rasslkah and catalogs. In addition, if the engine of your site generates RSS-news stream, it must be used. Allow the visitor to read your publication or announcements via RSS-readers. By the way, based on RSS, you can also make a mailing list using the services FeedBurner or rss2email.

Also, no one forbids you not to create their blogs on free blog service: LiveInternet.Ru, LiveJournal.com, Blog.ru, blogs Mail.Ru and mass of others. They take short announcements of publications, with reference to the article. It can also be used to speed up the indexing of web pages by search engines. Indexing - adding pages to the database search engine search robot, which determines its appearance in the SERP.

So we quietly moved to the use sotsialok, or SMO-promotion. There is due to social services - services which are filled by users. These include: services web bookmarks, free blogging platforms, microblogging services like Twitter, video portals like YouTube, social networks such as "classmates" and "contact". All of them have various opportunities to advance the resource.

Under the search engine optimization site involves the creation of such a structure and content that will be attractive to search engines. Basically, it's technical activities related to the programming code pages and keywords in articles and Titl pages. Namely:

Need optimization (relief HTML-code Web pages), to clean debris from the program and increase the density of keywords on the page. Rubbish in the code appears, usually through the use of visual editors for creating Web pages, or worse - Ward. Also desirable site layout using Cascading Style Sheets (CSS), which facilitates weight pages. And best of all, to use the site engine and optimized design patterns.
If you want to page visitors come from FS on specific request, it is logical that the tex article should be is relevant to them. See what people are looking for your topic, please visit: "Wordstat" - in Yandex and "Keyword Tool" - in Google. Use reasonably seen - too high density of a keyword can be penalized for search engine spam. The optimum percentage of "sick" hand column on the page is from 2 to 6%.
It is necessary to fill the standard meta-tags, namely: "description" - description of the page, "keywords" - key words, "title" - title page. They also uchuvstvuyut in search engine optimization site. But, again, do not overdo it with the volume of text. And if you use the engine to create the site, then these tags are sure to be filled in automatically at the stage of creating your publication in the admin area.
In drawing a tag «alt», with its description. No need to neglect the visitors to search for pictures. It is necessary to fill it and try to give the drawings to the content of the title, even by the transliteration of Russian words.
The site should be continuously updated. And added to the publications should conform to the basic theme of the site. It can also improve ranking in search engines.

As for SEO, that is, search promotion, it is already provided additional financial costs. Although, of course, all that is described above, is also part of a larger SGA. But some stereotypes formed technology. Actions, such as to improve site ranking in the SERP, and to increase puzomerok. Go to warn that the unprofessional use of such methods, often leads to penetration of the site under the filters of search engines.

In search promotion include:

Runs options through social bookmarking. You can do yourself through Bposter or manually. Or order the service to other people or services such as Cheaptop. Objective: To expedite indexing site.
Registration in catalogs - it is run on the directory sites. At the expense of this method there are conflicting opinions. They say that if you run make reasonable, it is useful, but if not, you can get under the filters. It is reasonable - it is when each catalog unique text description of the site. Done with the help of special programs for databases or directories ordered run by specialists for the money (5-20 dollars). Objective: To improve the position of site in the SERP and increase the citation index and PR (which is no longer effective).
Promotion articles. Provides for the publication of your articles in a set of directories with the ability to add free publications users (services Zhlobov.Net and SEO CITY. There is also a purchase of placement of articles on various websites, through special projects: Seozavr - and Liex. You should also use caution, although the method is relatively "white."
Buying links on the pages of other sites. Done directly, by agreement or through the reference of the exchange and is considered search spam. The best such Exchange - SAPE. By this method, we assign the purchase of guards on blogs.
Link exchange between sites. This is when you make an agreement with the owner of another site on the mutual accommodation options at each other. (Unchanged)
Special theme promotion, which periodically "palyat" at the CEO Forum (Forum SAPE, Searchengine, Mastertalk). Palyat themes usually already exhausted themselves.

Naturally, all the technology of search promotion of sites I do not know. But those who were "in sight", I have described.

The latest version of the attraction of traffic is its purchase, through the appropriate services. You buy or visitors to exchange traffic exchange, or clicks on the advertisements or banners on the stock exchanges of contextual advertising. Exchange buying and selling traffic: WEB-ROM, Ru Clicks and many others. Key exchange tizernoy content and advertising: Google AdWords, Adlabs, ADSkape, Begun, YandeksDirect.

Note that the traffic to buy wisely, and having a number of people with experience in setting up advertising campaigns. Otherwise, you can merge the advertising budget to no avail. И кстати, большинство ссылок выше могут помочь вам заработать на рекламе.

Here, roughly, the direction in which we can move in the promotion of your site. I will not say that everything described himself doing, though necessary. I advise you to study profiles CEO forums - there's a lot of information on topics move, read and ask. Links are given to you above.

1 comment:

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