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Feb 12, 2010

Promotion blog - Part Two

To be honest I did not think that I will continue the theme promotion blog, begun in the article: "Further promotion of the blog, since its inception". I am not an expert in this, and I have only one more or less running blog. Actually on it and you are. However, I was approached for advice on this matter via email. Inquired on the progress of non-profit blog social orientation. I gave the answer, which became the basis of this article. And because everything in the world is interconnected, then in RuNet actually appeared at the same time, several publications on this subject.

Getting promotion blog, you need to ask questions about the final result and what you want to convey to readers. That is, the original question is what kind of problem in moving costs. What the audience needs, etc. It is necessary to proceed further promotion. If a blog is strictly non-commercial or author theme, the best option would be to use natural methods of promotion. Those which are written in the previous article. Try some extend in this post, then that meant.

General rule. following. Publications on the blog should be regular. It's better when she's going at least one article a week. It is believed that the constant updating of the site improves ranking in search engines. Plus, do not give your audience, reading rss-tape blog or mailing list, you forget. In the network there is a lot of experts on the blog promotion, marketing techniques and so forth, which give advice on how to keep your blog and how it pisatK example, a good recent videos recorded Sergey Zhukovsky with Alex Levitas, how to unscrew the blog, which is You can see the article on his website.

If you are targeting for search engine traffic, you should consider search on your topic. This can be done at a special service keyword statistics Google. You'll see that users are searching on-line through search engines. The resulting information should be used when writing articles and building them headlines. However, this may not always go to benefit from the social point of view. Is not necessary for the search request is higher than the content and readability of articles. Although it is often the case that the user's query simply "lies" in the title.

We go further to consider the external methods, which may help in improving search engine ranking and an additional influx of visitors.

The easiest way to move is to add a site in social bookmarking (bookmarks). With them also goes a little traffic, and links, which they are placed, indexed by search engines. So, after the next publication, you can do run articles on the bookmarks. This includes the titles, links to the article, a brief description of one or two sentences and an indication of key words (tags) article. Popular services sotszakladok in runet are: BobrDobr.ru (bobrdobr.ru), Memori.ru, MoeMesto.ru (moemesto.ru), Mister Wong (www.mister-wong.ru), Selected I. UA (links.i. ua).

You can register RSS-tape blog RSS-catalogs. But we need to understand that content, which is in the news will be published on someone else's site. And this site usually has a much higher performance and search engines. Accordingly, the search engine will index the article soon on it and considers it the primary source of the RSS-catalog. That is, in SERP blog for the search query may be much lower than the site-retsepient. Therefore young blog is there better not stick, at least one year of life. And if you do decide to register, then adjust the tape so that it was given to 200 characters of text. Of the large directory can be said without thinking: Kanban.ru, Blogdir.ru, Blogus.ru.

The massive run on the directory of sites I would not recommend. I have a negative experience, and traffic with them in fact. The only thing you need to try to add to our listings: Dmoz, Aport, Yandex catalog, catalog Mail.Ru. The last two paid, but it is possible and the addition of free non-commercial sites with social orientation.

If all did decide to run for the massive catalogs, you need to approach this wisely. First, for each directory to do a unique description using words and phrases specific to your blog. Fortunately there is a software for the automation of such action. Run better do so gradually, so that the network did not appear suddenly, inexplicably large number of links to a site with similar catalogs. Do not put back links and buttons on the directories of sites on his blog. It can turn your site into a link-trash. What, again, not gud "in terms of search engine. There are so-called "white catalogs, which do not require references to himself in return, but not many.

For your video on YouTube and other video sources, the description is always necessary to add and link to your website. desirable for video on the themes of your site, but may be a viral video about something interesting, by article on the blog. Small, but traffic from video sources are. By the way is very easy to pour the video on YuTyub RuTube and Video@Mail.Ru.

Start your accounts on blog platforms and do it in the diaries announcements articles. There can go traffic, as with internal search engine and search engine through them. To go from blogplatform internal traffic, you need the most read and comment on other publications. Add them to friends  - typically 80%  you mutually. If the course will read your announcements. Therefore, to compile the announcement should be approached responsibly - it should interest people. It is natural to buddylist trust for you users or popular.

From such popular services: LiveInternet.Ru, LiveJournal.com, Blogs on Mail.Ru, Diary.ru, Blox.ua and many others. You can configure Crossposting RSS-tape blog on these services. While I'm doing a separate announcement on LiveInternet. Since it is configured automatically add the announcement in an account at LiveJournal. Already with LiveJournal on other blogs. But some have to go and initiate the posting or LJ, or with the RSS-feed for your blog.

Gaining popularity Twitter and other services mikrobloging, and I see there are many mikroblog different subjects. Announcements on Twitter easiest to do through service FeedBurner. On the tab "The public-Socialize" your channel is adjusted automatically posting news from the RSS-tape blog on service Twitter.com. Also need follovit (add to friends) other users. Present users search for specific words.

Do not forget about regional and thematic web sites, blogs and forums. There you can try to publish articles with links to the site. Communicate on the sites of the related subjects. Post links to the blog whenever allow or forbid. Of course, if you're stupid spamming, then you will be anywhere ban - your message must bear favor a site on which you leave a link. Making an agreement on mutual promotion with the owners of other blogs. There is such a thing as a "guest posts" on blogs. Guest - are articles by other authors on your blog, or vice versa. Terms of delivery of such articles - it is a separate issue, which is negotiated with the owner of the blog.

Start your mailings for free services: Subscribe.ru, Maillist.ru, Sontent.mail.ru. After publishing dozens of articles in full-mailing, on the first two need to apply in their catalogs mailings. After this announcement mailing falls in the newsletter service and you receive the original audience. Alternatively, you can then configure the automatic application of the mailing Subscribe.ru on Maillist.ru and Content.mail.ru. And if the status of mailing "silver" on Subscribe.ru can configure the automatic imposition of mailing on the appearance of records in the RSS-tape blog. But it is already on your choice. I enter her hands.

Also, a small influx of visitors can get answers from the service (see the article about them). The responses may provide links to websites, if the publication expands your answer.

In addition, not useless, to improve the indexing of your site or blog, there will be internal linkstopages. There is a view of the installation options with new articles on the old and vice versa, from text publications. In the case of course, if they fit the context.

So far. If I still did all this ... :)

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