Why and why to promote sites

There is a common misconception among novice webmasters and managers of firms who were making their first sites. An inexperienced person thinks that creating a website, it immediately rush of the crowd of visitors and potential customers. And, of course, are frustrated. After all, attendance at the young site will be extremely low. And if nothing can be done, then such and will remain for a long time.

To correct this situation and do promotion sites. The ultimate goal is to work to promote an increase in site traffic from major search engines Google and Yandex. Why should be taken as a basis for the search engines? Because visitors from search engines are vysokotselevymi and they are looking for a network exactly the information, products or services, which is offered on the site promoted.

The second largest source of visitors at the moment are various popular social networks. Through social networks ("social sphere") is also possible to promote websites to attract targeted visitors. For what it concerns websites completely different direction. Because at this time among users of social networks, there are people completely different sex, age, social status and affluence. Furthermore necessarily needed and the classic way to promote your site. There is a view of placing links on your resource from other sites within the network. This gives a more direct traffic from those sites, and the advancement of the site in search engines and their SERP.

Important for the promotion and has its contents. This must match the search queries for which the site is progressing. Site content must be optimized for this.

Naturally all of these issues best left to professionals on optimization and promotion. Self-promotion sites, usually ineffective if people do not have special knowledge and skills. A similar work enough years of experience and constant new information about changes in the work of popular search engines, new software and specialized services.

Promotion blog - Part Two

To be honest I did not think that I will continue the theme promotion blog, begun in the article: "Further promotion of the blog, since its inception". I am not an expert in this, and I have only one more or less running blog. Actually on it and you are. However, I was approached for advice on this matter via email. Inquired on the progress of non-profit blog social orientation. I gave the answer, which became the basis of this article. And because everything in the world is interconnected, then in RuNet actually appeared at the same time, several publications on this subject.

Getting promotion blog, you need to ask questions about the final result and what you want to convey to readers. That is, the original question is what kind of problem in moving costs. What the audience needs, etc. It is necessary to proceed further promotion. If a blog is strictly non-commercial or author theme, the best option would be to use natural methods of promotion. Those which are written in the previous article. Try some extend in this post, then that meant.

General rule. following. Publications on the blog should be regular. It's better when she's going at least one article a week. It is believed that the constant updating of the site improves ranking in search engines. Plus, do not give your audience, reading rss-tape blog or mailing list, you forget. In the network there is a lot of experts on the blog promotion, marketing techniques and so forth, which give advice on how to keep your blog and how it pisatK example, a good recent videos recorded Sergey Zhukovsky with Alex Levitas, how to unscrew the blog, which is You can see the article on his website.

If you are targeting for search engine traffic, you should consider search on your topic. This can be done at a special service keyword statistics Google. You'll see that users are searching on-line through search engines. The resulting information should be used when writing articles and building them headlines. However, this may not always go to benefit from the social point of view. Is not necessary for the search request is higher than the content and readability of articles. Although it is often the case that the user's query simply "lies" in the title.

We go further to consider the external methods, which may help in improving search engine ranking and an additional influx of visitors.

The easiest way to move is to add a site in social bookmarking (bookmarks). With them also goes a little traffic, and links, which they are placed, indexed by search engines. So, after the next publication, you can do run articles on the bookmarks. This includes the titles, links to the article, a brief description of one or two sentences and an indication of key words (tags) article. Popular services sotszakladok in runet are: BobrDobr.ru (bobrdobr.ru), Memori.ru, MoeMesto.ru (moemesto.ru), Mister Wong (www.mister-wong.ru), Selected I. UA (links.i. ua).

You can register RSS-tape blog RSS-catalogs. But we need to understand that content, which is in the news will be published on someone else's site. And this site usually has a much higher performance and search engines. Accordingly, the search engine will index the article soon on it and considers it the primary source of the RSS-catalog. That is, in SERP blog for the search query may be much lower than the site-retsepient. Therefore young blog is there better not stick, at least one year of life. And if you do decide to register, then adjust the tape so that it was given to 200 characters of text. Of the large directory can be said without thinking: Kanban.ru, Blogdir.ru, Blogus.ru.

The massive run on the directory of sites I would not recommend. I have a negative experience, and traffic with them in fact. The only thing you need to try to add to our listings: Dmoz, Aport, Yandex catalog, catalog Mail.Ru. The last two paid, but it is possible and the addition of free non-commercial sites with social orientation.

If all did decide to run for the massive catalogs, you need to approach this wisely. First, for each directory to do a unique description using words and phrases specific to your blog. Fortunately there is a software for the automation of such action. Run better do so gradually, so that the network did not appear suddenly, inexplicably large number of links to a site with similar catalogs. Do not put back links and buttons on the directories of sites on his blog. It can turn your site into a link-trash. What, again, not gud "in terms of search engine. There are so-called "white catalogs, which do not require references to himself in return, but not many.

For your video on YouTube and other video sources, the description is always necessary to add and link to your website. desirable for video on the themes of your site, but may be a viral video about something interesting, by article on the blog. Small, but traffic from video sources are. By the way is very easy to pour the video on YuTyub RuTube and Video@Mail.Ru.

Start your accounts on blog platforms and do it in the diaries announcements articles. There can go traffic, as with internal search engine and search engine through them. To go from blogplatform internal traffic, you need the most read and comment on other publications. Add them to friends  - typically 80%  you mutually. If the course will read your announcements. Therefore, to compile the announcement should be approached responsibly - it should interest people. It is natural to buddylist trust for you users or popular.

From such popular services: LiveInternet.Ru, LiveJournal.com, Blogs on Mail.Ru, Diary.ru, Blox.ua and many others. You can configure Crossposting RSS-tape blog on these services. While I'm doing a separate announcement on LiveInternet. Since it is configured automatically add the announcement in an account at LiveJournal. Already with LiveJournal on other blogs. But some have to go and initiate the posting or LJ, or with the RSS-feed for your blog.

Gaining popularity Twitter and other services mikrobloging, and I see there are many mikroblog different subjects. Announcements on Twitter easiest to do through service FeedBurner. On the tab "The public-Socialize" your channel is adjusted automatically posting news from the RSS-tape blog on service Twitter.com. Also need follovit (add to friends) other users. Present users search for specific words.

Do not forget about regional and thematic web sites, blogs and forums. There you can try to publish articles with links to the site. Communicate on the sites of the related subjects. Post links to the blog whenever allow or forbid. Of course, if you're stupid spamming, then you will be anywhere ban - your message must bear favor a site on which you leave a link. Making an agreement on mutual promotion with the owners of other blogs. There is such a thing as a "guest posts" on blogs. Guest - are articles by other authors on your blog, or vice versa. Terms of delivery of such articles - it is a separate issue, which is negotiated with the owner of the blog.

Start your mailings for free services: Subscribe.ru, Maillist.ru, Sontent.mail.ru. After publishing dozens of articles in full-mailing, on the first two need to apply in their catalogs mailings. After this announcement mailing falls in the newsletter service and you receive the original audience. Alternatively, you can then configure the automatic application of the mailing Subscribe.ru on Maillist.ru and Content.mail.ru. And if the status of mailing "silver" on Subscribe.ru can configure the automatic imposition of mailing on the appearance of records in the RSS-tape blog. But it is already on your choice. I enter her hands.

Also, a small influx of visitors can get answers from the service (see the article about them). The responses may provide links to websites, if the publication expands your answer.

In addition, not useless, to improve the indexing of your site or blog, there will be internal linkstopages. There is a view of the installation options with new articles on the old and vice versa, from text publications. In the case of course, if they fit the context.

So far. If I still did all this ... :)

Further promotion of the blog, since its establishment

Well, here stumbled I, with its courses on the creation of websites for Narod and blogs on Blogger. Stumbled, again, to a question from a man who, perhaps, some of them tried to overpower. Question published on Reformal (see form on the left going to any page of your blog), and reads: "You describe how to create a blog, but, as it further unwind?". And the question is - a serious and interesting. And for many web masters, he did - sacramental. I am also not an exception - he at the beginning. However, some initial things try to voice, in one jurisdiction, which I have at the moment.

First, consider the very concept of what "roll out" and what types of sites can be identified.

Under the promotion of a can be viewed simultaneously two things: increase the flow of visitors to the site and increase puzomerok (from the word "belly"). Visitors - this is you, and this conversation will go a little lower. A puzomerki - a level site in the rankings of search engines Google (PR - Page Rank) and Yandex (TIC - thematic index of citing, according to Yandex catalog).

For example, at the time of publication, the domain «vladekas.com» has the parameters: PR = 3 (out of 10), TIC = 20 (out of 160000, so at the very Yasha). If rough, then they depend on the quantity and quality of links to your site from other resources. These indicators can focus on growth (ranking) of your resource in the eyes of search engines. In general, the parameters of a site you can learn or services like PR-CY or through programs such as Site-Auditor. These options will also be important in the case of your desire to trade links and articles from the site.

Strangely enough, but a large belly, is not always a guarantee of a lot of traffic (number of visitors) to your site, although it contributes to this. All the more important quality content site and its ranking in search engines. On attracting visitors to your resource and will continue it.

Divide the promotion of a site in order to get targeted visitors to the site on several directions: "natural selection" through social tools (SMO), search engine optimization of the site, search engine promotion (SEO), buying visitors.

"Natural Selection" - this is not a term that I am so kidding. In fact - is that your site provides real life in the network. This is where links to your site appear in the network in a natural way. Like flowers in the garden which is planted by your visitors. For example, when you recommend this story in their publications on their website or blog, or, when appearing on forums and blogs, are recommending in ICQ or a letter to a friend, in response to mail or posts on Twitter, then my site is growing in the eyes of search engines and promotes the network.

All these actions are incorporated in the original basis for the World Wide Web - sites with hyperlinks to the sites on which people walked on it, not having in the arsenal of search engines. And last, in turn, is now geared for the content of the site and its reference in the network. In order to give you a "quota" of visitors on search queries by allocating a specific place in the village of SERP. Here, for a place in the top ten issue search engines, and struggles between the players on the market. Promotion - is big business in the network, which involved large and small-firm CEOs, and I'm with you in detail.

So the surest way to move small SDLu - use natural methods. And this work with the audience and self-promotion network webmaster. After all, you have access to the same opportunities to recommend your site to link to it in my signature and profile in the forums, comment on blogs of a similar topic, register web site in the rankings, post articles with links to their service life in all possible places.

You may also want to create their own mailing list, which sends messages to subscribers of new publications. Available popular free services, look at the main page of this site. They will help you gather the initial number of subscribers, through announcements mailing in their rasslkah and catalogs. In addition, if the engine of your site generates RSS-news stream, it must be used. Allow the visitor to read your publication or announcements via RSS-readers. By the way, based on RSS, you can also make a mailing list using the services FeedBurner or rss2email.

Also, no one forbids you not to create their blogs on free blog service: LiveInternet.Ru, LiveJournal.com, Blog.ru, blogs Mail.Ru and mass of others. They take short announcements of publications, with reference to the article. It can also be used to speed up the indexing of web pages by search engines. Indexing - adding pages to the database search engine search robot, which determines its appearance in the SERP.

So we quietly moved to the use sotsialok, or SMO-promotion. There is due to social services - services which are filled by users. These include: services web bookmarks, free blogging platforms, microblogging services like Twitter, video portals like YouTube, social networks such as "classmates" and "contact". All of them have various opportunities to advance the resource.

Under the search engine optimization site involves the creation of such a structure and content that will be attractive to search engines. Basically, it's technical activities related to the programming code pages and keywords in articles and Titl pages. Namely:

Need optimization (relief HTML-code Web pages), to clean debris from the program and increase the density of keywords on the page. Rubbish in the code appears, usually through the use of visual editors for creating Web pages, or worse - Ward. Also desirable site layout using Cascading Style Sheets (CSS), which facilitates weight pages. And best of all, to use the site engine and optimized design patterns.
If you want to page visitors come from FS on specific request, it is logical that the tex article should be is relevant to them. See what people are looking for your topic, please visit: "Wordstat" - in Yandex and "Keyword Tool" - in Google. Use reasonably seen - too high density of a keyword can be penalized for search engine spam. The optimum percentage of "sick" hand column on the page is from 2 to 6%.
It is necessary to fill the standard meta-tags, namely: "description" - description of the page, "keywords" - key words, "title" - title page. They also uchuvstvuyut in search engine optimization site. But, again, do not overdo it with the volume of text. And if you use the engine to create the site, then these tags are sure to be filled in automatically at the stage of creating your publication in the admin area.
In drawing a tag «alt», with its description. No need to neglect the visitors to search for pictures. It is necessary to fill it and try to give the drawings to the content of the title, even by the transliteration of Russian words.
The site should be continuously updated. And added to the publications should conform to the basic theme of the site. It can also improve ranking in search engines.

As for SEO, that is, search promotion, it is already provided additional financial costs. Although, of course, all that is described above, is also part of a larger SGA. But some stereotypes formed technology. Actions, such as to improve site ranking in the SERP, and to increase puzomerok. Go to warn that the unprofessional use of such methods, often leads to penetration of the site under the filters of search engines.

In search promotion include:

Runs options through social bookmarking. You can do yourself through Bposter or manually. Or order the service to other people or services such as Cheaptop. Objective: To expedite indexing site.
Registration in catalogs - it is run on the directory sites. At the expense of this method there are conflicting opinions. They say that if you run make reasonable, it is useful, but if not, you can get under the filters. It is reasonable - it is when each catalog unique text description of the site. Done with the help of special programs for databases or directories ordered run by specialists for the money (5-20 dollars). Objective: To improve the position of site in the SERP and increase the citation index and PR (which is no longer effective).
Promotion articles. Provides for the publication of your articles in a set of directories with the ability to add free publications users (services Zhlobov.Net and SEO CITY. There is also a purchase of placement of articles on various websites, through special projects: Seozavr - and Liex. You should also use caution, although the method is relatively "white."
Buying links on the pages of other sites. Done directly, by agreement or through the reference of the exchange and is considered search spam. The best such Exchange - SAPE. By this method, we assign the purchase of guards on blogs.
Link exchange between sites. This is when you make an agreement with the owner of another site on the mutual accommodation options at each other. (Unchanged)
Special theme promotion, which periodically "palyat" at the CEO Forum (Forum SAPE, Searchengine, Mastertalk). Palyat themes usually already exhausted themselves.

Naturally, all the technology of search promotion of sites I do not know. But those who were "in sight", I have described.

The latest version of the attraction of traffic is its purchase, through the appropriate services. You buy or visitors to exchange traffic exchange, or clicks on the advertisements or banners on the stock exchanges of contextual advertising. Exchange buying and selling traffic: WEB-ROM, Ru Clicks and many others. Key exchange tizernoy content and advertising: Google AdWords, Adlabs, ADSkape, Begun, YandeksDirect.

Note that the traffic to buy wisely, and having a number of people with experience in setting up advertising campaigns. Otherwise, you can merge the advertising budget to no avail. И кстати, большинство ссылок выше могут помочь вам заработать на рекламе.

Here, roughly, the direction in which we can move in the promotion of your site. I will not say that everything described himself doing, though necessary. I advise you to study profiles CEO forums - there's a lot of information on topics move, read and ask. Links are given to you above.