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Mar 15, 2010

The site is - should monetize

"I have the suit - Ready to travel" © Robert A. Heinlein 
One of the most banal questions in the Internet is: "How much can you earn on the site?" And the most banal response to various specialized forums, most likely it will be the answer, a joke: "Hundred thousand million". Excuse. However, the time has come and this issue reveal a little bit on the blog. While teaching materiel issue, I will not undertake. This is a complete good free mailings and paid infokurs from various authors. But, since the blog has already touched upon the topic of construction sites and blogs, as well as their progress, then talk about ways in which the possible monetization of sites to earnings. At the same time structural information and in my head. But, at first subject to certain truths.

In the previously described services (Narod, Blogger.com, online diaries) of course also possible to try to earn. But you must understand that in this case, you will be totally dependent on the services on which you place the site and will lose earnings from advertising by these services will show. This is not entirely true perhaps only for bloggers. Also, you'll be limited in the application of various software tools on the free sites. Therefore, when you get some experience on the free sites, you have paid the way for virtual hosting. There you will deploy sites with their own domain names. Fortunately domain in the zone ". Ru", can now be bought for 100-150 RUR per year.

Furthermore. Talking about "how much you can earn on the site, to put it mildly ill. Web site discord. Someone, and websites with the people earn (probably), but someone, and websites for paid hosting with your domain can not. Plus, if a dozen projects from new webmasters will survive at least three, it is not bad, as it is sad. But most survive on projects in which you invest your real job, his "I". Of course, you can spawn sites on the machine - there is a good software for this. However, such sites must also be "able to cook" - otherwise they will fall into the ban search engines and visitors you do not get.

The last paragraph smoothly move to the next, namely: "There are visitors - is earnings." You are entirely dependent on whether there is at Target visitors from search engines, it is traffic. That is, people who come to the site for specific information. Here you opened the possibility of many types of earnings. The more traffic - the more kinds of income you can use. Out of my practice - some money to allow recapture the monthly cost of hosting and domain, is after the 100 guests (hosts) a day on the site. Course, possible earnings, and without visitors to the site, but subject to certain conditions, which are discussed in the next block section.

We must note one thing. If you focus on earnings on the Internet, then you have to invest in this business. Total spending priorities: paying hosting ($ 3.12 per month), purchase / renewal of a domain ($ 3-20 per year), run by Social Bookmarks ($ 1-10 at a time), run a site on directories ($ 5-20 per times), run on the article directories (10-100 $), purchase of content (1-6 $ per 1000 characters), buying advertising or promotion of a site ($ 10-10000). Many of the solved independent work with the help of special software, which also costs money. On the methods available to promote your site I have written two articles on the blog (Part 1 and Part 2). Website promotion is necessary, as to improve site ranking in search engines, which leads to an increase in attendance, as well as to increase level of the sitesite. Under level of the siterefers to the levels of TIC and PR site in Yandex and Google systems, respectively.

Now we move on to the actual areas of monetization of the site. All I'm certainly not covered, but most are listed:

- Context  Banner advertising
- Klikanders and pop-ups that mimic the work of instant messengers
- Affiliate programs online stores
- Partner Program Services
- Partner Programs Sales infokurs
- Selling links and articles from the site (the case for large sites indexed by the lack of visitors)
- Sale guards and guest articles on blogs

To be more specific about the resources that serve these areas, then I will indicate mainly those with whom I work or worked previously.

Context  

I use well-known contextual advertising: Google AdWords, Adlabs, Begun. Understood hosting the site blocks of text and graphic ads. Pay per click is obtained (transition) the user to the advertiser's site. Sites are moderated before using the system. To operate at the low attendance.

Banner advertising

The first option - a banner network. There is a pay-per website ads and for clicks. It makes sense only for very large attendance - more than 1000 people a day. I have no such sites. The second option - a placement of banners direct advertisers, by agreement. Price is set for a month, depending on attendance and level of the site.

Klikandery and pop-ups that mimic the work of instant messengers

Alternatively, you can earn, but only when large quantities of people on the site. Most sites are suitable for entertaining subjects, when people come for the freebie. Example Service - Advmaker, WEB-ROM, Ru Clicks

Affiliate programs online stores

Here I am generalizing a lot of companions when the payment is for the purchase of goods by the user via the Internet. I work with online shops:

Sale of mobile - Diamond Electric
Selling software license - Allsoft.ru
Sales of casual computer games - GAMEBOSS
Sale films - DirCash (such as affiliate program is not very durable)
Selling books, tales of a particular child - "Tales of ..."


And so on ... Many online stores offer their finished scripts to accommodate the partner shop on your website. Go tell that it is better in this case section of the site with a shop close to indexing. To attract visitors to a content site and put ad units on the inside pages of your store.

Partner Program Services

Many of the services that you may use, give you the opportunity to participate in their affiliate program (affiliate programs). In this case, you receive a portion of profit service, which brings your referral.

Partner Programs Sales training course 

This is a very broad niche. Here you get a share of income from the sale of exchange of information on the disks. Very popular destination. The annual report of the blog I was rather touched on this topic. You can receive 20-40% of the price of the course. I can only say that the applied courses, teaching specific skills, which are used in real life, it is better to be purchased by cash on delivery.

Selling links and articles from the site

This is the case for large sites indexed by the lack of visitors. Profit depends on the level of level of the site. Average cost of links from a page TIC c = 0 PR = 0 - about 1 USD / month. Higher level of the site- the higher the price on the link and article on the site. Best exchange for selling links - SAPE. Sale of options associated with the risk of getting a site under the filters of search engines and subsequent Bán. The system can operate fully automatically or with your moderation sites advertisers. This is one of the most popular ways of earning on the site now.

Sale guards and guest articles on blogs

Guards - a short note to the end of the post with a link to the blog advertiser. Guest posts - article the authors, with links to their sites published on the blog for the money. I have not practiced this, so can not say anything.

What you choose to monetize the site - it's your choice. I recommend to start trying to work and study all available information on the chosen direction. Read specialized forums: Forum SAPE, Searchengine, Mastertalk. I recommend to subscribe to the free distribution of specialized by different authors. It is possible that you need to buy training courses to accelerate their development in the field of internet income.

If you go back to how many people who earn their site, then again, it all depends on the site, my site, a site level, the experience of its author, on which site earns how much money is invested in the development and promotion of the site, and thousands more factors. So to say that the site with the people or in general on the site so much you can earn - is irresponsible. Because the $ 1 can help you earn and 100 people coming to a site with search engines, and 1000 people, which, except freebies do not care. Although, in the latter case, often used specific methods of advertising, such as klikanders, teaser, etc.

And in general, on its own website without your intervention did not work. Website development, write interesting articles, promote it on the Internet, has attracted visitors.

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